“We wanted to emphasize that elder abuse happens every day, everywhere in the City, and that it ‘hits close to home,’ as the ads say,” explains Resnick. “We wanted people to understand that you don’t have to be in a nursing home, or be poor or have dementia to be an elder abuse victim. Because elder abuse is so often perpetrated by family members, anyone is vulnerable. And we wanted to get the message across that it could be happening to a neighbor, a friend, to their own older relative.” More →
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